Design directions for the public site. Pick the feeling.
Homepage concepts for the public site. The very top is the leading pick (medium headlines, red and grey Top Tier colors); below it are the headline-size and palette options, then earlier exploration. Click any card to open it in a new tab.
Headlines: Dialed Back
The full-width Trust layout JR liked. Headlines toned down from the original in weight and size, body text unchanged. This is the mildest reduction. New hero headline: take a photo, get three design options.
Headlines: Medium
A clear step lighter and smaller on every headline, with the giant step numbers pulled in too. Body text the same.
Headlines: Quiet
The smallest, lightest headlines for the calmest read. Body text the same. The other end of the range from H1.
Palette: Navy
The cool navy palette, credible and structured, the fintech read. Same headline size across all three palettes.
Palette: Red
Red as the accent on a white background, with logo grays carrying the dark bands. Crisp, not red on red.
Palette: Warm Earth
Terracotta accent and deep green bands on warm tan. Softer and grounded, less corporate.
Softened: Font & Air
The winning Brutalist layout, but contained instead of edge to edge. The how-it-works steps and the vetting checks become cards with white space around them, type dropped a few points, bold headers with warm fine print underneath. Keeps the sharp brutalist buttons. Hero has the real camera capture: snap your room, get three design options.
Softened: Warm Weld
The friendly pole. Soft rounded cards on warm paper with gentle shadows, the how-it-works steps rebuilt as a vertical timeline, pill buttons, and navy used to calm the dark areas. The merge of strong and approachable. Hero camera capture returns three designs.
Softened: Trust-Forward
The fintech pole. Navy-forward and credible: a numbers band rides high under the hero, how-it-works is a stepped rail, and the vetting checks collapse into one verification panel. Crisp contained cards. Hero camera capture returns three designs.
Full-width: Soft
The original edge-to-edge brutalist layout. Full-bleed bands, hard borders, no gaps, neutral palette, sharp orange buttons. The strongest, most direct read. Same corrected camera hero as the contained set.
Full-width: Warm
The full-width brutalist layout on warm paper, with navy doing the dark bands and rounded buttons. The lighter-touch warm take, still edge to edge.
Full-width: Trust
The full-width brutalist layout, navy-forward, with the credibility numbers band high under the hero. The fintech take at full width.
Before / After
Drag-to-reveal transformation as the whole site. Wipe a damaged room across to its finished after. The site performs the change it sells.
The Estimate
The site as an honest contractor's itemized estimate and punch list. Graph paper, rubber stamps, checked-off lists. Anti-slick and radically transparent.
Material Board
The interface built from real materials: wood, concrete, drywall, brushed metal, paint chips, pinned like a designer's sample board. Tactile and premium.
The Blueprint
The whole experience drafted like architectural plans. Dimension lines, a title block, and a house that draws itself then becomes real. Precise and warm.
Jobsite
The real visual language of a construction site. Hi-vis, hazard stripes, caution tape, stencil type. The far swing, raw and confident.
The Build
A house that builds itself from a blueprint, then never sits still. Technical drafting meets a warm finished home. Our own animated hero, made into a full page.
Editorial Confidence
Premium, magazine feel. Expressive headline type, lots of air. Reads like a brand that respects you.
Bold Modern
High contrast and energetic. Big type, color blocking, confident accents. A sharp brand that has its act together.
Fintech Trust
Crisp, structured, credible. Clean grid, navy with proof everywhere. Feels like a service you trust with money.
Warm Approachable
Friendly and human. Rounded shapes, spot illustrations, lots of breathing room. Welcoming and low-anxiety for a stressed homeowner.
Brutalist Direct
Raw and honest. Hard borders, mono labels, no gloss. The anti-slick option for people burned by glossy marketing.
Refined Minimal
Understated and considered. Hairline rules, elegant type, lots of negative space. Premium without the noise.